Why your business needs a website

Why your business needs a website

Online brochure

Your website is your online brochure for the world to see. It allows you to show off your company’s sense of style and professionalism. It’s the perfect way to put your company on display to show and educate potential clients on what your business is all about.

You can reach more customers

More and more people are using the internet to navigate through their daily life. By having a website, you can reach customers that you have never met. You can reach people around the nation and certainly even around the globe if you wish. A lot of these customers or clients you would not normally be able to reach by your current advertising means. There is no limit to the amount of customers you can reach.

Works for you 24 hours a day

Your website works for you 24 hours a day, 365 days of the year. When you are closed, your site can still be providing your customers with information, taking orders, and answering questions about problems. All without you having to pay overtime.

Marketing

Your own website gives you a multitude of various marketing options-marketing options that require little effort on your part. Setting up a regular email newsletter allows you to communicate to your customers and provide updated information right to their inbox. You can harvest contact information on potential clients or customers. Creating questionnaires or surveys for your customers to fill out can give you valuable customer feedback at the touch of your finger.  You can also get customer reviews that can help you make your business better.

Communication with customers

A website gives your customer direct access to speak to you. There are various methods you can utilize that iinclude email, a form, chat, or by providing contact numbers for customers to call.

Customer support

A website gives you options to provide your customers access to information for troubleshooting issues, FAQ, email, and chat support. This can free up your valuable time and will allow you to focus on other areas of your business.

Instant credibility

In today’s competitive world, most legitimate businesses have a website. Who today hasn’t heard of a business and immediately pulled out their phone or laptop to look up their name to get more information on it? When you’re talking to a potential client, you can direct them to your site for more information. It gives your customers something they can trust while also making your business look more polished and professional.

Sell directly

A website allows you to sell directly to your customers. This can win you more customers because it is less effort for them. It gives you an unlimited storage space to sell items to your customers. Bottom line-it saves you time, inventory hassles and money.

Your competitors have one

When a potential customer goes searching for a business, where do they start? Most people use the internet on their phone or computer to search for potential places to shop. Are they finding you or are they seeing your competition? How many of your competitors have a website? Many times, people will go to the business with a website because they already know what to expect. If you’re not being seen on a search engine, you’re not being seen by potential customers.

 

What a website really costs

What a website really costs

What a website really costs:

Many customers call all excited because they need a website. Unfortunately, many people do not realize what it really means to have a website. After paying the initial cost of building the website, there will be ongoing costs that will need to be considered.

Domain Name:

A website requires a registered domain name. A domain will cost you around $10.00 per year. A domain name is your internet address. This is how people find you. A good domain name can make or break a website. If it’s too long, people will not remember it. Too vague will not identify what you are all about. Search engines also look at the name for keywords.

Web Hosting:

Web hosting is where your files are held. This can run between $3.99-$20.00 dollars per month. The cost depends on if you want to manage the web hosting yourself or have someone else manage it for you. Other factors like speed, file space needed, email accounts, and databases needed can raise prices as well. A quality host can make a big difference in your website speed and reliability.

Website maintenance:

Website maintenance is a critical part of your website’s health. Depending on how your site is built, you will have regular updates, image uploads, page alterations, and page content changes. There are very few sites that can be created and uploaded with no maintenance needed. To make these changes, you will need to learn how to manage your site or pay someone to service it. Most providers will offer monthly maintenance or per hour options. This can vary greatly, from $20.00 an hour and up. You will also need backups created of your site. If your site changes often, you may want daily or weekly backups. If your site is static and changes rarely, than monthly would work. Also something to consider- if someone hacks your site and it gets destroyed. How much business would you lose and what would it cost to rebuild? It could take weeks to rebuild a site from scratch again or a backed up site could be restored in hours or less at a fraction of the cost.

So when you’re ready to jump online and show your thoughts or product to the world, remember the initial cost of your website will not cover everything. Make sure you ask questions so in the end you do not end up with expenses you are not ready to account for.